Louisville, November 27, 2025
Creative Realities, Inc. has appointed Tamra Koshewa as its new Chief Financial Officer, effective December 1, 2025. With 30 years of experience across various industries, her leadership is anticipated to drive revenue expansion and enhance financial performance following the recent acquisition of Cineplex Digital Media. Koshewa’s extensive background in finance positions her to deliver strategic initiatives and restore profitability for the company as it aims to exceed $100 million in revenue by 2026.
Creative Realities Appoints Tamra Koshewa as New CFO
LOUISVILLE, Ky., November 25, 2025 – Creative Realities, Inc. (NASDAQ: CREX), a leading provider of digital signage, media, and AdTech solutions, has announced the appointment of Tamra Koshewa as its new Chief Financial Officer (CFO), effective December 1, 2025. Ms. Koshewa brings 30 years of financial experience across various industries, including manufacturing, technology, and services. Her expertise encompasses operational finance, growth initiatives, margin expansion, and operational turnarounds. This strategic hire follows the company’s recent acquisition of Cineplex Digital Media (CDM), aiming to achieve synergies, drive revenue expansion, and enhance bottom-line results.
Background and Experience
Ms. Koshewa’s career includes serving as CFO at Manna, LLFlex, and HMI, all private equity-owned firms. She has also held senior financial positions at Equipment Depot, AAF International, Time Warner Cable, and General Electric (GE). At GE, she graduated from the Experienced Financial Leadership Program and earned a Six Sigma Master Black Belt certification. Ms. Koshewa holds a B.A. in accounting from Bellarmine University and an M.B.A. from Vanderbilt’s Owen Graduate School of Management. Additionally, she has been a member of the Board of Directors of Maryhurst, a Kentucky-based non-profit healthcare organization for children, since 2012.
Strategic Significance
The appointment of Ms. Koshewa is a pivotal move for Creative Realities as it integrates CDM into its operations. Her leadership is expected to streamline cost structures, unlock synergies from the acquisition, and restore profitability. The company aims to exceed $100 million in revenue by 2026, supported by the CDM acquisition and a focus on high-margin verticals. The debt-to-equity ratio of 1.1 and the need to improve the Altman Z-Score underscore the importance of the new CFO’s role in restoring financial health and delivering shareholder value.
Recent Developments
Prior to Ms. Koshewa’s appointment, Creative Realities experienced a leadership transition when David Ryan Mudd resigned as CFO effective October 10, 2025, to accept a position at another company with annual revenues exceeding $2 billion. CEO Richard Mills served as interim CFO until Ms. Koshewa’s appointment. The company also appointed Dan McAllister as Chief Revenue Officer (CRO) effective November 17, 2025, to accelerate growth throughout North America following the CDM acquisition.
About Creative Realities, Inc.
Creative Realities designs, develops, and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity™, ReflectView™, and iShowroom™ Content Management System (CMS) platforms. The company provides recurring SaaS and support services across diverse vertical markets, including retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues. Creative Realities assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day-to-day management of Retail Media Networks to monetize on-premise foot traffic utilizing its AdLogic™ and AdLogic CPM+™ programmatic advertising platforms.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995, and includes discussions of our business strategies, product releases, future operations, and capital resources. Words such as “estimates,” “projects,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose,” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. Forward-looking statements are not guarantees of future performance, conditions, or results. They are based on the opinions, estimates, and beliefs of management as of the date such statements are made, and they are subject to known and unknown risks, uncertainties, assumptions, and other factors, many of which are outside of our control, that may cause the actual results, level of activity, performance, or achievements to be materially different from those expressed or implied by such forward-looking statements. Some of these risks are discussed in the “Risk Factors” section contained in Item 1A of our Annual Report on Form 10-K for the year ended December 31, 2024, and our Quarterly Reports on Form 10-Q for the quarters ended March 31, 2025, and September 30, 2025, and the company’s subsequent filings with the U.S. Securities and Exchange Commission. Important factors, among others, that may affect actual results or outcomes include: our ability to integrate CDM’s business into our own, maintain or improve the financial performance of CDM’s business and realize anticipated synergies, our strategy for customer retention, growth, product development, market position, financial results and reserves, our ability to execute on our business plan, our ability to retain key personnel, our ability to remain listed on the Nasdaq Capital Market, our ability to realize the revenues included in our future guidance and backlog reports, our ability to satisfy our upcoming debt obligations and other liabilities, the ability of the company to continue as a going concern, potential litigation, supply chain shortages, and general economic and market conditions impacting demand for our products and services. Readers should not place undue reliance upon any forward-looking statements. We assume no obligation to update or revise the forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law.
Contacts
Media: Christina Davies
cdavies@ideagrove.com
Investor Relations: Chris Witty
cwitty@darrowir.com
646-438-9385
ir@cri.com
https://investors.cri.com/
FAQ
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Who is the new CFO of Creative Realities?
Tamra Koshewa has been appointed as the new Chief Financial Officer (CFO), effective December 1, 2025.
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What experience does Tamra Koshewa bring to Creative Realities?
Ms. Koshewa brings 30 years of financial experience across various industries, including operational finance, growth initiatives, and operational turnarounds.
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What is the significance of Koshewa’s appointment?
Her leadership is expected to streamline cost structures, integrate Cineplex Digital Media, and drive revenue expansion for Creative Realities.
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What are Creative Realities’ revenue goals?
The company aims to exceed $100 million in revenue by 2026.
Key Features of Creative Realities’ New CFO Appointment
| Feature | Details |
|---|---|
| New CFO | Tamra Koshewa |
| Effective Date | December 1, 2025 |
| Experience | 30 years in various sectors including finance and operational turnarounds |
| Organization Impact | Integration of Cineplex Digital Media, revenue growth strategies |
| Revenue Goals | Aim to exceed $100 million by 2026 |
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