Louisville, Kentucky, December 17, 2025
DPL Financial Partners has appointed Brad Mendenhall as the Executive Vice President of Insurance Solutions to enhance its offerings for registered investment advisors. This strategic move comes amid a growing demand for integrating annuities and insurance products into client offerings. Mendenhall brings over 30 years of industry experience and will oversee the expansion of DPL’s commission-free insurance solutions, thereby supporting RIAs in building stronger portfolios while delivering value to clients.
DPL Financial Partners Appoints Brad Mendenhall to Lead Insurance Solutions
Enhancing Offerings for Registered Investment Advisors at a Time of Growth
Louisville, Kentucky – DPL Financial Partners has taken a significant step in its strategy to expand its insurance offerings by appointing Brad Mendenhall as the new Executive Vice President of Insurance Solutions. This move is timely and strategic, as there is a growing demand from registered investment advisors (RIAs) for comprehensive planning solutions that effectively integrate annuities and insurance products into their service offerings.
The appointment of Mendenhall comes as DPL seeks to broaden its platform to better serve its robust user base, which currently supports 8,500 firms managing a combined $3 trillion in assets under management (AUM). With a clear focus on enhancing its commission-free product offerings, DPL aims to provide RIAs with protection and tax-efficient wealth transfer solutions, thus strengthening their capabilities while delivering significant value to their clients.
Expansion of Insurance Offerings
Under Mendenhall’s leadership, DPL plans to expand its suite of solutions to include commission-free versions of various annuity products, alongside comprehensive offerings like commission-free life insurance, traditional life, long-term care, and disability insurance. This strategic growth will equip RIAs with vital tools and resources that contribute to building stronger portfolios for their clients.
Leadership Experience
With over 30 years of experience in the insurance industry, Mendenhall’s track record speaks volumes. His previous roles include president at Allied Solutions Group and Concourse Financial Group, as well as a managerial position at Protective Life. Notably, he consistently led his teams to achieve ten consecutive years of sales growth while serving as national sales director at Lincoln Financial Distributors, showcasing his expertise in driving business growth and enhancing operational efficiency.
Company Growth and Support
DPL Financial Partners has experienced impressive growth, recently surpassing $5 billion in assets under administration (AUA) on its annuity and insurance platform. This growth reflects the increasing adoption of its commission-free insurance solutions, which are designed to address the challenging market needs faced by RIAs looking for innovative methods to serve their clients better and help them achieve long-term financial security.
About DPL Financial Partners
DPL Financial Partners stands out as a leading commission-free annuity marketplace. It offers best-in-class solutions derived from top carriers, enabling registered investment advisors, their clients, and consumers to navigate the complex landscape of financial planning with ease. DPL’s commitment to providing competitive pricing through transparent and fiduciary implementation underscores its dedication to serving the evolving needs of the investment community and their clientele.
Conclusion
The strategic appointment of Brad Mendenhall as Executive Vice President of Insurance Solutions positions DPL Financial Partners for continued success and innovation within the insurance sector. As small businesses and RIAs adapt to an evolving economic landscape, DPL’s efforts to enhance its offerings not only signify a boost for local financial practices but also underscore its role in the broader economic growth of Louisville, Kentucky. Supporting initiatives like these is vital for fostering a resilient community and a thriving environment for Kentucky entrepreneurs.
Frequently Asked Questions (FAQ)
What is DPL Financial Partners?
DPL Financial Partners is a leading commission-free annuity marketplace, offering best-in-class solutions from top carriers to registered investment advisors, their clients, and consumers.
Who is Brad Mendenhall?
Brad Mendenhall is the newly appointed Executive Vice President of Insurance Solutions at DPL Financial Partners, bringing over 30 years of experience in the insurance industry.
What is DPL’s platform offering?
DPL’s platform offers commission-free versions of various annuity products, as well as commission-free life insurance, traditional life, long-term care, and disability insurance.
How many firms does DPL support?
DPL Financial Partners currently supports a user base of 8,500 firms with a combined $3 trillion in assets under management (AUM).
What is DPL’s assets under administration (AUA)?
The firm recently surpassed $5 billion in assets under administration (AUA) on its annuity and insurance platform.
Key Features
| Feature | Description |
|---|---|
| Commission-Free Products | DPL offers commission-free versions of various annuity products, as well as commission-free life insurance, traditional life, long-term care, and disability insurance. |
| Leadership | Brad Mendenhall, with over 30 years of experience in the insurance industry, has been appointed as Executive Vice President of Insurance Solutions. |
| Company Growth | DPL supports 8,500 firms with a combined $3 trillion in assets under management (AUM) and has surpassed $5 billion in assets under administration (AUA) on its annuity and insurance platform. |
| About DPL | DPL Financial Partners is a leading commission-free annuity marketplace, offering best-in-class solutions from top carriers to registered investment advisors, their clients, and consumers. |
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