Louisville, KY, November 25, 2025
Creative Realities, Inc. has appointed Tamra Koshewa as Chief Financial Officer, effective December 1, 2025. Her expertise is expected to enhance the company’s financial standing and support the integration of its recent acquisition, Cineplex Digital Media. With over 30 years of experience in finance across various industries, Koshewa’s leadership is anticipated to drive revenue growth and improve financial outcomes. Her appointment marks a strategic shift in the company’s operational capabilities, positioning it for success in the digital media landscape.
Creative Realities Appoints New CFO to Drive Future Growth
Tamra Koshewa’s Leadership Set to Enhance Financial Position Following Acquisition
LOUISVILLE, Ky. — Creative Realities, Inc. (NASDAQ: CREX), an innovative provider of digital signage and AdTech solutions, has announced the appointment of Tamra Koshewa as its new Chief Financial Officer (CFO), effective December 1, 2025. This strategic decision comes on the heels of the company’s recent acquisition of Cineplex Digital Media (CDM), marking a pivotal moment in its financial leadership.
The addition of Ms. Koshewa to the executive team underscores Creative Realities’ commitment to strengthening its operational capabilities and expanding its market presence. With her extensive background in finance across various industries, the company is well-positioned to navigate the evolving landscape of digital media and technology.
Profile of Tamra Koshewa
Ms. Koshewa brings more than 30 years of financial expertise to Creative Realities, having held significant roles in manufacturing, technology, and services. Her previous experience includes serving as CFO at Manna, LLFlex, and HMI, along with senior financial positions at Equipment Depot, AAF International, Time Warner Cable, and General Electric. Notably, she is a certified Six Sigma Master Black Belt. Ms. Koshewa earned her B.A. in accounting from Bellarmine University and her M.B.A. from Vanderbilt’s Owen Graduate School of Management. Additionally, she has contributed to the community as a member of the Board of Directors at Maryhurst, a Kentucky-based non-profit focused on healthcare for children, since 2012.
Strategic Importance of the Appointment
The significance of Ms. Koshewa’s appointment is particularly pronounced following Creative Realities’ acquisition of CDM. Her vast experience is expected to facilitate the smooth integration of CDM into the company, as well as drive revenue growth and improve financial outcomes that would be beneficial for shareholders. The leadership team anticipates that her strategic insights will elevate the company’s overall performance during this crucial growth phase.
Overview of Creative Realities, Inc.
Creative Realities specializes in designing and deploying digital signage experiences tailored for enterprise-level networks through its proprietary platforms such as Clarity™, ReflectView™, and iShowroom™ Content Management System (CMS). The firm operates across multiple sectors including retail, automotive, and digital-out-of-home (DOOH) advertising, providing support services and recurrent SaaS models to help clients achieve their business objectives like enhanced revenue and productivity.
Current Financial Landscape
As of November 25, 2025, Creative Realities’ stock is trading at $3.06 per share, reflecting a 3.03% increase from the previous close, and placing the company’s market capitalization at approximately $31.24 million. Ms. Koshewa’s leadership will likely solidify Creative Realities’ financial standing and enhance its strategic initiatives, focusing on higher-margin AdTech and SaaS endeavors across the rapidly expanding sectors of quick-serve restaurants, retail, and sports entertainment.
Looking Ahead
This appointment is regarded as a key move in Creative Realities’ overarching strategy to capitalize on the growing demands for innovative AdTech solutions and digital media integration. By leveraging Ms. Koshewa’s experience and insights, the company aims to navigate future challenges and optimize business outcomes in a competitive marketplace.
As Louisville continues to cultivate a vibrant entrepreneurial ecosystem, organizations like Creative Realities are exemplifying how strategic leadership and innovative technology can spur economic growth and generate valuable services for consumers and businesses alike.
Conclusion
As Tamra Koshewa steps into her role as CFO at Creative Realities, stakeholders will be keenly observing the impact of her leadership in shaping the company’s financial future. By supporting innovative local businesses and fostering growth in Kentucky’s economy, we empower our community’s entrepreneurial spirit. Engaging with such dynamic companies not only enhances our local market but also creates opportunities for all. Stay informed and support Louisville’s forward-looking business landscape.
Frequently Asked Questions (FAQ)
Who is Tamra Koshewa?
Tamra Koshewa is an accomplished finance executive with over 30 years of experience across diverse industries, including manufacturing, technology, and services. She has held CFO positions at Manna, LLFlex, and HMI, and senior financial roles at Equipment Depot, AAF International, Time Warner Cable, and General Electric, where she was certified as a Six Sigma Master Black Belt. She holds a B.A. in accounting from Bellarmine University and an M.B.A. from Vanderbilt’s Owen Graduate School of Management. Additionally, she has been a member of the Board of Directors of Maryhurst, a Kentucky-based non-profit healthcare organization for children, since 2012.
What is Creative Realities, Inc.?
Creative Realities, Inc. is a leading provider of digital signage, media, and AdTech solutions. The company designs, develops, and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity™, ReflectView™, and iShowroom™ Content Management System (CMS) platforms. It provides recurring SaaS and support services across various vertical markets, including retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues. The company assists clients in leveraging place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity.
What is the significance of Ms. Koshewa’s appointment?
Ms. Koshewa’s appointment is significant following Creative Realities’ recent acquisition of Cineplex Digital Media (CDM). The company anticipates that her expertise will facilitate the integration of CDM, drive revenue expansion, and improve bottom-line results, thereby enhancing returns for shareholders. CEO Rick Mills emphasized that Ms. Koshewa’s leadership is expected to elevate Creative Realities to the next level of performance as the organization continues to grow and strengthen.
What is Creative Realities’ current stock performance?
As of November 25, 2025, Creative Realities’ stock (NASDAQ: CREX) is trading at $3.06 per share, reflecting a 3.03% increase from the previous close. The company’s market capitalization stands at approximately $31.24 million. The recent appointment of Ms. Koshewa is expected to bolster the company’s financial position and support its strategic initiatives, including the integration of CDM and the pursuit of higher-margin AdTech and SaaS opportunities in sectors such as quick-serve restaurants, retail, and sports & entertainment.
Key Features of the Appointment
| Feature | Details |
|---|---|
| Effective Date | December 1, 2025 |
| Previous Roles | CFO at Manna, LLFlex, and HMI; Senior financial positions at Equipment Depot, AAF International, Time Warner Cable, and General Electric |
| Educational Background | B.A. in accounting from Bellarmine University; M.B.A. from Vanderbilt’s Owen Graduate School of Management |
| Certification | Six Sigma Master Black Belt |
| Board Membership | Board of Directors of Maryhurst since 2012 |
| Company’s Market Capitalization | Approximately $31.24 million |
| Stock Trading Price | $3.06 per share as of November 25, 2025 |
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