KFC Launches Luxurious New Year’s Eve Promotion

Fried chicken bucket with caviar and sparkling wine on a festive table for New Year's Eve.

Louisville, KY, December 24, 2025

KFC is introducing a unique New Year’s Eve promotion that combines their famous fried chicken with upscale items like caviar and sparkling wine. Launching on December 31, KFC Rewards members can enjoy a Buy One Get One (BOGO) offer on an 8-piece Fried Chicken Bucket, exclusively through the KFC App and KFC.com. This promotion taps into the trending ‘high-low’ dining concept, making luxury dining experiences accessible at home while enhancing festive celebrations.

Louisville, KY – December 24, 2025

KFC® is set to shake up New Year’s Eve celebrations with a unique promotion tailored for 2026, elegantly combining its beloved fried chicken with luxury offerings such as caviar and sparkling wine. This innovative approach not only caters to the tastes of customers looking for elevated home dining experiences but also highlights the burgeoning trend of “high-low” dining that combines affordable comfort foods with premium, indulgent pairings.

Promotion Details

On December 31, 2025, KFC Rewards members will have the opportunity to take advantage of a Buy One Get One (BOGO) 8-piece Fried Chicken Bucket (dark meat only) offered exclusively through the KFC App and KFC.com. This promotion is crafted to make home gatherings more festive and satisfying without the fuss of extensive meal preparation.

High-Low Pairing Concept

The promotion leans into the popular “high-low” dining trend, making indulgence accessible. KFC suggests pairing its signature fried chicken with luxury items from partners such as The Caviar Co. and Luc Belaire sparkling wine. This thoughtfully designed offering aims to transform simple home meals into extravagant celebrations without requiring complicated culinary skills.

Collaborations and Recommendations

To aid consumers in crafting a luxurious New Year’s Eve spread, KFC is collaborating with The Caviar Co., known for its sustainably sourced caviar, and Luc Belaire, a reputable provider of premium sparkling wines. These partnerships provide customers with carefully curated selections designed to enhance their dining experience, making special occasions even more memorable.

Background Context

The popularity of the “high-low” dining trend is evident as more consumers opt to combine everyday favorites with luxurious treats for special moments. KFC’s initiative not only exemplifies this shift but also captures the spirit of entrepreneurial innovation, demonstrating how food brands can adapt to changing consumer demands and create exciting at-home dining solutions.

Availability

The BOGO 8-piece Fried Chicken Bucket promotion will be available exclusively for KFC Rewards members via the KFC App and KFC.com for participating locations. Customers are encouraged to place their orders early to ensure they do not miss out on this delightful pairing for their New Year’s Eve celebrations.

About KFC

KFC, a subsidiary of Yum! Brands, Inc., is recognized globally as a leader in the quick-service restaurant sector, particularly for its Original Recipe® fried chicken and expansive menu offerings. The brand is committed to innovation, continually seeking ways to align with consumer preferences and enhance the dining experience.

About The Caviar Co.

The Caviar Co. specializes in sustainably harvested, high-quality caviar, providing a luxurious culinary element intended to elevate a variety of dishes. Their curated selections are designed to enhance fine dining experiences with a touch of elegance.

About Luc Belaire

Luc Belaire is renowned for its premium sparkling wines, characterized by vibrant flavors and effervescence. This brand offers a diverse array of sparkling wines that complement a variety of dishes, ensuring any gathering has a celebratory flair.

About Yum! Brands, Inc.

Yum! Brands, Inc. is one of the largest quick-service restaurant companies worldwide, encompassing notable brands such as KFC, Taco Bell, and Pizza Hut. The company is dedicated to providing quality food and exceptional service, ensuring customer satisfaction across the globe.

FAQ

What is the KFC New Year’s Eve 2026 promotion?

On December 31, 2025, KFC Rewards members can order a Buy One Get One (BOGO) 8-piece Fried Chicken Bucket (dark meat only) exclusively through the KFC App and KFC.com. This offer is designed to enhance at-home New Year’s Eve gatherings by pairing KFC’s signature fried chicken with premium accompaniments.

How can I participate in the promotion?

To participate, you must be a KFC Rewards member. Place your order for the BOGO 8-piece Fried Chicken Bucket through the KFC App or KFC.com for participating stores on December 31, 2025.

What is the “high-low” dining trend?

The “high-low” dining trend involves pairing accessible comfort foods with luxury items. In this promotion, KFC’s fried chicken is paired with caviar from The Caviar Co. and sparkling wine from Luc Belaire to create an elevated at-home dining experience.

Where can I find more information about the promotion?

For more details, visit the KFC App or KFC.com, or contact your local participating KFC store.

Key Features

Feature Description
Promotion Date December 31, 2025
Offer Details BOGO 8-piece Fried Chicken Bucket (dark meat only) for KFC Rewards members
Availability Exclusively through the KFC App and KFC.com for participating stores
High-Low Pairing Fried chicken with caviar from The Caviar Co. and sparkling wine from Luc Belaire
Target Audience KFC Rewards members

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