Louisville, January 30, 2026
The NuLu Business Association’s annual NuLu Bock Fest is returning for its ninth year, featuring goat races, local breweries, and the Wurst Fest competition. Scheduled for March 28, this family-friendly festival promises various attractions, including live music, food, and activities for all ages. The event highlights local businesses in Louisville’s NuLu neighborhood, making it a vibrant community gathering.
Louisville’s NuLu Bock Fest and Wurst Fest Returns for 9th Year This March
Louisville, Kentucky – The NuLu Business Association’s annual spring event, NuLu Bock Fest, is set to return on Saturday, March 28, 2026, from 12:00 pm to 6:00 pm. This marks the ninth year of the beloved festival, which spans four blocks within the NuLu Neighborhood and features a variety of attractions for attendees of all ages.
Event Highlights
- Goat Races: The Jefferson County Farm Bureau will host adult and baby goat races, with goats from Sunny Acres Farm participating. The Louisville Aggies, a local 4H group, will assist the goats to the finish line. Grandstands will be placed on either side of the track for better audience viewing. A total of ten races will take place, beginning with the Blessing of the Goats and Bock Beer at 12:30 pm and ending at 6:00 pm. The featured race will be the Fifth Third Forecast Dash Baby Goat Race at 3:15 pm. Those interested in sponsoring a goat can get more information and complete the sponsorship form via the link below. Vendors, service providers, and non-profit organizations can sign up to participate as a vendor by emailing HB Productions via the link below. There will also be family-friendly activities, including the Tipping Tractor, Bessie the Milking Cow, the Discovery Trailer, a Bubble Truck, a petting zoo, and more.
- Local Breweries: Local breweries will serve up their 2026 bock beers, along with other selections. Craft cocktails and mixed drinks will also be available for purchase.
- Wurst Fest Competition: The annual Kentucky Proud Wurst Fest provides local restaurants the opportunity to put their spin on this traditional dish for the chance to be crowned the Best of the Wurst Fest Winner. Voting for Wurst Fest’s People’s Choice award is open Friday, March 21 at participating competitors’ restaurants. To vote, click here.
- The NuLu 502: Presented by Whiskey Thief, this 502 ft. fun run/walk/strut will take place on Clay Street between Nanny Goat Strut & Billy Goat Strut on Saturday, March 28 at 11:30 am. The pre-race starts on Nouvelle’s patio with a celebratory “popping of the champagne”. Registration includes chip timing, a NuLu 502 goat medal, a commemorative cup, and your first Bock Fest beer on us! Goodwood and Whiskey Thief will be hosting a finish line party next to Goodwood on Clay Street. Rock your best silly Bock Fest outfit or simply show up ready to sip some beer and strut your way across the finish line!
Pre-Event Activities
- Baby Goats Pre-Party: February 2026. Kick off Bock Fest season with baby goat photo ops and specialty cocktails for sale. Location will be announced soon!
- St. Patrick’s Day Parade: March 14, 2026 – 12-2 pm. Bardstown Road. Come see goats on a float at the St. Patrick’s Day Parade with the Louisville Downtown Partnership. Free 2025 Bock Fest koozies will be passed out throughout the parade.
- NuLu 502 Race Registration: February 2026. Whiskey Thief Distilling Co. 610 Nanny Goat Strut, Lou, KY 40202. Whiskey Thief Distilling “The NuLu 502” race registration. Save $5 off registration. Get your race training on track with delicious cocktails and s’mores on the patio. Baby goats giving race tips. Family friendly.
- Wurst Fest Competition: March 2026. Copper & Kings 1121 E Washington St 3rd floor, Louisville, KY 40206. NuLu Wurst Fest judging competition! Wurst Fest competitors submit their best Wurst for this judged competition. Baby goats on the patio. Drink specials and specialty wursts for sale. Open to the public. 21+ only.
- Tailspin Ale Fest: March 7, 2026 – 2-7 pm. Historic Bowman Field 2700 Gast Boulevard, Lou, KY 40205. Baby goats and the best beer festival in Kentucky, what else do you need to know? Get your tickets today at tailspinalefest.com.
- Paddock Party: March 2026. Grab some brunch and meet the goat contenders! Enjoy a specialty cocktail and shop Bock Fest merchandise! Location will be announced soon!
Event Details
The festival will take place on Market Street in Louisville’s NuLu neighborhood, spanning the 600, 700, and 800 blocks of East Market Street. The event is free to attend and offers a fun and safe atmosphere for all attendees. For more information and to stay updated on event details, visit the official NuLu Bock Fest website.
About NuLu Bock Fest
NuLu Bock Fest is an annual spring event that celebrates the arrival of spring with traditional German bock beer, goat races, and local cuisine. The festival has grown over the years, attracting thousands of visitors to Louisville’s NuLu neighborhood. It serves as a vibrant community gathering, showcasing local businesses, artisans, and the unique culture of the area.
Contact Information
For vendor information, sponsorship opportunities, or media requests, please contact HB Productions via the official NuLu Bock Fest website.
Frequently Asked Questions (FAQ)
What is NuLu Bock Fest?
NuLu Bock Fest is an annual spring event in Louisville’s NuLu neighborhood, celebrating the arrival of spring with traditional German bock beer, goat races, and local cuisine. The festival features local breweries, live music, family-friendly activities, and the Kentucky Proud Wurst Fest competition.
When and where is the event taking place?
The event is scheduled for Saturday, March 28, 2026, from 12:00 pm to 6:00 pm, spanning the 600, 700, and 800 blocks of East Market Street in Louisville’s NuLu neighborhood.
Is there an admission fee?
The festival is free to attend, offering a fun and safe atmosphere for all attendees.
What activities are planned for the festival?
Activities include adult and baby goat races, local breweries serving bock beers and other selections, live music, family-friendly activities, and the Kentucky Proud Wurst Fest competition where local restaurants showcase their versions of traditional sausages.
How can I participate in the NuLu 502 fun run?
The NuLu 502 is a 502 ft. fun run/walk/strut taking place on Clay Street between Nanny Goat Strut & Billy Goat Strut on Saturday, March 28 at 11:30 am. Registration includes chip timing, a NuLu 502 goat medal, a commemorative cup, and your first Bock Fest beer. For more details and registration, visit the official NuLu Bock Fest website.
How can I become a vendor or sponsor for the event?
Vendors, service providers, and non-profit organizations interested in participating can sign up by emailing HB Productions via the official NuLu Bock Fest website. For sponsorship opportunities, please contact HB Productions through the same website.
Where can I find more information about the event?
For more information and to stay updated on event details, visit the official NuLu Bock Fest website.
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