Louisville, Kentucky, December 6, 2025
Old Forester has launched its latest limited-edition bourbon, the Prohibition Era Still Proof, honoring its legacy during the Prohibition era. Bottled at 130 proof, this bourbon will be available for $64.99 at select retailers and the distillery, coinciding with Repeal Day on December 5. The release signifies support for local businesses and highlights Old Forester’s commitment to innovation. A celebration event marked for Repeal Day will allow attendees to be among the first to sample this unique bourbon.
Louisville, Kentucky – Old Forester has launched its latest Bourbon, the Prohibition Era Still Proof, as part of the celebrated 117 Series. Bottled at a robust 130 proof, this limited-edition release serves as a tribute to the brand’s storied past during the Prohibition era, when it was one of the few licensed distilleries permitted to produce whiskey for medicinal purposes.
With a retail price of $64.99 for a 375-milliliter bottle, the Prohibition Era Still Proof Bourbon will be available in limited quantities at the Old Forester Distillery and select retailers nationwide. This launch perfectly aligns with Repeal Day on December 5, commemorating the end of Prohibition in 1933—a time when Old Forester played a crucial role in maintaining the legacy of bourbon craftsmanship.
Old Forester’s 117 Series, which made its debut in 2021, is recognized for its exploration of diverse flavor profiles by leveraging differences in warehouse environments and barrel selections. Following earlier releases such as the 1910 Extra Extra Old and the Bottled in Bond Rye, the Prohibition Era Still Proof Bourbon highlights the company’s commitment to innovation while honoring key historical moments in bourbon production.
### A Celebration of Resilience
The release of this bourbon is a testament to the resilience of local businesses in the face of challenges. The Prohibition Era symbolizes significant adversity for many distillers, but such obstacles fostered innovation and adaptability. By crafting a high-proof bourbon that represents a unique chapter in history, Old Forester not only invests in its brand but also enhances Kentucky’s reputation as a premier bourbon-producing region.
### Cultivating Entrepreneurial Spirit
This latest offering from Old Forester is an encouraging sign for local entrepreneurs and small businesses in Louisville. As they continue to risk capital and labor to create new products and experiences, having fewer regulatory hurdles could enhance their potential for success. The spirit of innovation emanating from local distilleries, such as Old Forester, is a powerful engine driving the area’s economy.
### Repeal Day Festivities
To mark the release, a Repeal Day celebration is scheduled at the Old Forester Distillery on December 5. This event will feature complimentary hors d’oeuvres, live music, and the opportunity for attendees to be among the first to sample the new bourbon. Such gatherings foster community ties and allow local residents to celebrate shared heritage with a product that is a source of pride in the region.
### Economic Impact
The economic significance of Old Forester’s endeavors cannot be understated. As part of Brown-Forman Corp., the company does not just contribute to the bourbon industry but also to the broader Kentucky economy. With Brown-Forman’s stock currently priced at $30.4 and an intraday high of $30.645, it reflects healthy investor interest and confidence in the brand’s ongoing success.
### Conclusion
Old Forester’s Prohibition Era Still Proof Bourbon is more than just a beverage; it is a celebration of history and an emblem of innovation within the bourbon industry. As Louisville continues to embrace its entrepreneurial spirit, community support for local businesses, especially in the culinary and beverage sectors, is vital. Residents are encouraged to partake in unique local offerings, attend events, and shop local to foster continued economic growth and prosperity in the area.
### Frequently Asked Questions
Frequently Asked Questions
- What is the Prohibition Era Still Proof Bourbon?
- A limited-edition bourbon bottled at 130 proof, honoring Old Forester’s history during Prohibition when it was authorized to produce whiskey for medicinal purposes.
- Where can I purchase the Prohibition Era Still Proof Bourbon?
- Available in limited quantities at the Old Forester Distillery and select retailers nationwide, priced at $64.99 for a 375-milliliter bottle.
- What is the significance of the 130 proof?
- The 130 proof reflects the distillation proof used during a 100-day “distiller’s holiday” leading up to the repeal of Prohibition.
- When is Repeal Day?
- December 5, marking the end of Prohibition in 1933.
- What is the 117 Series?
- A series of limited-edition releases by Old Forester exploring different flavor profiles through variations in warehouses, barrel selection, and environment.
| Feature | Details |
|---|---|
| Product Name | Prohibition Era Still Proof Bourbon |
| Proof | 130 proof |
| Price | $64.99 for a 375-milliliter bottle |
| Availability | Limited quantities at Old Forester Distillery and select retailers nationwide |
| Release Date | December 5, 2025 |
| Historical Significance | Honors Old Forester’s history during Prohibition when it was authorized to produce whiskey for medicinal purposes |
| 117 Series | A series of limited-edition releases by Old Forester exploring different flavor profiles through variations in warehouses, barrel selection, and environment |
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